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Fishing, waterfalls, rock art, hiking, camping and other adventures. From Utah's red rock country and throughout the Intermountain West.
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Wednesday, April 28, 2010
Wednesday, April 14, 2010
Utah Kicks off Tourism Ad Campaign
Utah has kicked off its summer tourism campaign, which includes TV spots in key markets. Marketers have added a new dimension this year, hoping to convince people that vacationing in Utah can make you healthier. KSL TV has this report. Below are excerpts.
The state is spending $2.4 million on this advertising effort, 80 percent of that on television spots. Tourism leaders say that investment reaps millions more in visits from out of the state and out of the country.
In marketing, it's all about visuals and humor and having a story to tell.
Tourism leaders with the state think they've got all that in the ads with a bright-red, old-school SUV overloaded with gear, their symbol for plenty to do in one of America's most beautiful states.
The governor kicked off the state's summer ad campaign Tuesday, with a new emphasis on how vacationing in Utah can make you healthier.
"We have more hiking trails, more places to walk and recreate, to make yourself get outdoors, become robust, get that blush back in your cheeks, get a little suntan on your forehead, and become healthier and enjoy a healthy lifestyle," Herbert said.
There's a renewed emphasis on Utah's state parks and other things to do.
"You know, one of the great secrets that we are now trying to make un-kept is the great golf venues we have in this state," Herbert said.
The Deseret News has this report. Below are excerpts.
The first thing you notice about the red Jeep Wagoneer is how it is overloaded with virtually every item an outdoor enthusiast could possibly use.
The as-yet-unnamed road trip party vehicle — carrying bicycles, water skis, golf clubs, a canoe, coolers, tents, sleeping bags and a bunch of other stuff — remains one of the centerpieces in the Utah Office of Tourism's spring and summer marketing campaign.
The $2.4 million national advertising campaign officially launched Tuesday at the Capitol.
"Last year, our non-winter campaign … generated over 800,000 visitors into our state and resulted in $56 million of additional tax revenue," Gov. Gary Herbert told the audience in the Capitol rotunda Tuesday. "So, for every dollar we've invested, we get about $18 in return."
"Our messaging is resonating," she (Leigh von der Esch, managing director of the Utah Office of Tourism) said. "Everything you want to do is so close by. You can get to the national parks so quickly. You can do five in a week. Our state parks have fabulous value and (there are also) the rodeos and the community events."
The state is spending $2.4 million on this advertising effort, 80 percent of that on television spots. Tourism leaders say that investment reaps millions more in visits from out of the state and out of the country.
In marketing, it's all about visuals and humor and having a story to tell.
Tourism leaders with the state think they've got all that in the ads with a bright-red, old-school SUV overloaded with gear, their symbol for plenty to do in one of America's most beautiful states.
The governor kicked off the state's summer ad campaign Tuesday, with a new emphasis on how vacationing in Utah can make you healthier.
"We have more hiking trails, more places to walk and recreate, to make yourself get outdoors, become robust, get that blush back in your cheeks, get a little suntan on your forehead, and become healthier and enjoy a healthy lifestyle," Herbert said.
There's a renewed emphasis on Utah's state parks and other things to do.
"You know, one of the great secrets that we are now trying to make un-kept is the great golf venues we have in this state," Herbert said.
The Deseret News has this report. Below are excerpts.
The first thing you notice about the red Jeep Wagoneer is how it is overloaded with virtually every item an outdoor enthusiast could possibly use.
The as-yet-unnamed road trip party vehicle — carrying bicycles, water skis, golf clubs, a canoe, coolers, tents, sleeping bags and a bunch of other stuff — remains one of the centerpieces in the Utah Office of Tourism's spring and summer marketing campaign.
The $2.4 million national advertising campaign officially launched Tuesday at the Capitol.
"Last year, our non-winter campaign … generated over 800,000 visitors into our state and resulted in $56 million of additional tax revenue," Gov. Gary Herbert told the audience in the Capitol rotunda Tuesday. "So, for every dollar we've invested, we get about $18 in return."
"Our messaging is resonating," she (Leigh von der Esch, managing director of the Utah Office of Tourism) said. "Everything you want to do is so close by. You can get to the national parks so quickly. You can do five in a week. Our state parks have fabulous value and (there are also) the rodeos and the community events."
Friday, April 09, 2010
Utah Sand Dunes
Sand dunes are popular play spots, especially for people with dune buggies and ATVs. Utah has two famous sand dune areas:
- Coral Pink Sand Dunes State Park
- Little Sahara Recreational Area
But we have much more sand that that. The Daily Herald has this article about the White Wash Sand Dunes near the town of Green River. We also have popular dunes in the areas listed below, and minor dunes in many other spots.
- Snow Canyon State Park
- Sand Hollow State Park
- Monument Valley
- Grand Staircase-Escalante National Monument
- Lake Powell
Below are excerpts from the Herald article.
The White Wash Sand Dunes are located off Interstate 70 in between Green River and the exit to Moab. Travel only 11 miles on a dirt road and you find yourself at a ridge overlooking an exciting view of slickrock and sand. Smaller sand dunes comingle with rolling slabs of slickrock. This is a great place for jeeps to play.
There are some other major differences between the White Wash Sand Dunes and the other major dunes that people should know about before they pack up and head out. The White Wash Sand Dunes are free; there isn't an entrance fee to get into the dunes. They do not have facilities for you to use. Therefore, you have to bring your own method of waste disposal; burying your waste is not permissable. The White Wash Sand Dunes are much smaller than the other two dunes areas, but at the same time they don't see nearly as much traffic.
- Coral Pink Sand Dunes State Park
- Little Sahara Recreational Area
But we have much more sand that that. The Daily Herald has this article about the White Wash Sand Dunes near the town of Green River. We also have popular dunes in the areas listed below, and minor dunes in many other spots.
- Snow Canyon State Park
- Sand Hollow State Park
- Monument Valley
- Grand Staircase-Escalante National Monument
- Lake Powell
Below are excerpts from the Herald article.
The White Wash Sand Dunes are located off Interstate 70 in between Green River and the exit to Moab. Travel only 11 miles on a dirt road and you find yourself at a ridge overlooking an exciting view of slickrock and sand. Smaller sand dunes comingle with rolling slabs of slickrock. This is a great place for jeeps to play.
There are some other major differences between the White Wash Sand Dunes and the other major dunes that people should know about before they pack up and head out. The White Wash Sand Dunes are free; there isn't an entrance fee to get into the dunes. They do not have facilities for you to use. Therefore, you have to bring your own method of waste disposal; burying your waste is not permissable. The White Wash Sand Dunes are much smaller than the other two dunes areas, but at the same time they don't see nearly as much traffic.
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